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A Decade of Doing New Media, An Academic Look Back at the 2010s

Jamie Cohen
20 min readDec 28, 2019

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In January 2009, I was three years into a web television study and preparing to teach an introduction to digital media course within a traditional media comm school. Just before the semester began, a spectacular and honestly, shoddy photograph changed the way I saw New Media. A man named Janis Krums was aboard a commuter ferry when Captain “Sully” Sullenberger successfully crash landed his plane in the Hudson River. The ferry acted as the first responder and Krums took a photo (vertically and through dirty plexiglass) of the event. While journalists raced to the West side of New York City, Krums had already uploaded the image to Twitpic with the caption “There’s a plane in the Hudson. I’m on the ferry going to pick people up. Crazy.” His iPhone 3G photo was front page on several newspapers the next day. It inspired me to propose a more holistic pedagogical approach to new media studies.

Janis Krums photo of the downed airliner in the hudson river
Twitpic. 15 January 2009. User: @jkrums

Originally, in my naïveté, my digital media course was founded on the idea that web television would define the next decade, that independent creators would manage to dismantle the gatekeeping of traditional media, and that YouTube, the site still in its early years, would usher in a new era of media. Although the decade unfolded more similarly to the manner Tim Wu predicted, I still felt students needed to be prepared for as the shifts in media…

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Jamie Cohen
Jamie Cohen

Written by Jamie Cohen

Digital culture expert and meme scholar. Cultural and Media Studies PhD. Internet studies educator: social good, civic engagement and digital literacies

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