On Copium Memes and Media Martyrdom

Grief and loss are difficult and even more if you live in the alternative reality of the president. Memes are one way of coping and they require our attention if we want to understand future strategies of the far right.

Jamie Cohen
5 min readJan 4, 2021
Pepe the frog in a MAGA hat inhaling “copium”
The Pepe the Frog “Copium” meme appeared soon after the election was called for Joe Biden

On the day of President Trump’s Inauguration, Jessica Starr was recorded screaming in angst at the thought of Trump becoming the United States’ next Commander in Chief. The New York Post went out of their way to make Jessica the face of the liberal “snowflake” — a pejorative term for someone melting down. Over the last several years, Jessica’s image has been used in far-right meme spaces and in the miasma of message boards where Trump supporters revel in their appreciation of a leader who would truly upset the opposition.

Today, in the wake of Joe Biden’s defeat of Donald Trump, his ardent followers are the ones experiencing shock and dismay. They had spent the last four years believing that the President’s social media claims, delivered in their Facebook and Twitter feeds, represented reality. Many were primed to reject the outcome of the vote and accept his claims of fraud. Among the most devoted, including those who halfway mean it when they call him a “god emperor,” this does not end without a…

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Jamie Cohen
Jamie Cohen

Written by Jamie Cohen

Digital culture expert and meme scholar. Cultural and Media Studies PhD. Internet studies educator: social good, civic engagement and digital literacies

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