The Wonderful Outcome of the Ice Bucket Challenge

The FDA approves AMX0035, the first ALS drug in five years, thanks to funding from the viral challenge

A woman is seen yelling while a bucket of ice water is being poured over her head. She’s in the middle of the room surrounded by dozens of people in the background, out of focus, seemingly cheering her on.
“Veronica’s Ice Bucket Challenge” by madmarv00 is licensed under CC BY 2.0.

The water had to be ice cold and you had to be recorded doing the stunt, but after you got doused, you got to dare someone else to do it too. However, there was a way to opt out — you could avoid the…

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Jamie Cohen

Jamie Cohen

37K Followers

Digital culture expert and meme scholar. Cultural and Media Studies PhD. Internet studies educator: social good, civic engagement and digital literacies