Unfortunately, MrBeast’s Squid Game Simulation is Perfect YouTube Content

YouTubers make careers in the simulacra of traditional media

Jamie Cohen

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screengrab from mrbeast’s squid game recreation on his youtube channel
MrBeast’s “$456,000 Squid Game in Real Life!”

In 1946, Jorge Luis Borges wrote an allegorical short story about cartographers who had become so advanced they were able to create an exact map of another city, precise in size and territorial accuracy, basically creating a replica of the…

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Jamie Cohen

Digital culture expert and meme scholar. Cultural and Media Studies PhD. Internet studies educator: social good, civic engagement and digital literacies