Why Gifs Don’t Have to Be Worth Anything to Have Value

These wonderful, looping files will be still looping long after we’re gone

Cinemagram from the film Take Shelter (2011)

“Gifs feel extremely dated. They were never easy to make and didn’t work particularly well on mobile,” says internet culture reporter Ryan Broderick in The Guardian last week. In this, he’s right. Gifs had their moment, but that era is ending, much…